"What counts is not necessarily the size of the dog in the fight
– it’s the size of the fight in the dog"

When the internet became popular with the country and the world, it opened doors to people who never had a chance before.  Every business area, entertainment type, every publishing style; they all became available to the average small business and even to individuals.

Before he was President, General Dwight D. Eisenhower said, "What counts is not necessarily the size of the dog in the fight – it’s the size of the fight in the dog" This was a wartime quote, yet it applies to personal lives and business today.

Singers have become famous online with a large record company backing them.  Individuals have published and sold bestselling books.  Small business websites look as good as or sometimes better than those of major companies. Often the small "dog" site outperforms the big "dog" one.

The little "dog" that has the spirit to win can succeed against the big "dog" that has the power and clout that used to make him impossible to challenge.